Search Engine Optimization

Search Engine Optimization

About this Course

This is an introductory course into the world of search engine optimization (SEO). Search engine optimization is "the altering of a web site, web pages and links to web sites and web pages to improve visibility, rank and relevance in the organic, crawler-based listings of search engines." SEO is important as most sites rely on traffic coming from searching on search engines, known as organic traffic. If you own a site or work for a company with an online web presence, it is important to understand the aspects of SEO and what it takes to rank well on the various search engines.

At Course Completion

At the end of this course students will be able to:

  • Understand how a search engine works.
  • Research keywords using top industry tools.
  • Understand what makes Google, Yahoo, Ask, Live Search and Bing unique in the online space.
  • Learn the importance of link building and how it effects search engine rankings.
  • Design, implement and track an SEO initiative from start to finish.
  • Understand important elements for successful SEO.
  • Have a resource list of sites, tools, and blogs for efficient and ethical SEO.
Length of Class: 
One Day
Instructor-led or Online: