Influencing Others

Influencing Others
One Day - Instructor-led

Influence others more effectively through written and verbal communication. Exercises and examples help you understand your audience and influence them accordingly. Learn how to determine the responsiveness or resistance to ideas and how to change resistance into receptiveness.

Course Outline

Lesson 1: About Persuasion

  • Definitions
  • Self-Assessment
  • The Difference Between Skills and Strategies
  • Goal Setting

Lesson 2: Identifying Resistance to Persuasion

  • Examples of Persuasion
  • Myth 1: All You Need Is to Know If an Audience Is with You
  • Myth 2: All You Need Is a Clear Message
  • Myth 3: Only Unfriendly Audiences Require Persuasion
  • Myth 4: Persuasion Means Converting an Unfriendly Audience into a Supportive One
  • Myth 5: Persuading and Informing Are Two Different Things
  • Myth 6: It's Always Best to Rely on Statistics

Lesson 3: Sources of Resistance of Persuasion

  • The Critical Question to Ask Yourself
  • Possible Sources of Resistance
  • Myth 7: A Logical Argument Will Always Persuade an Audience
  • Myth 8: Give People the Facts and They Will Act As You Would Like Them To
  • Myth 9: Facts Are Facts
  • Review: Identifying Sources of Resistance in Different Situations

Lesson 4: Overcoming Resistance to Persuasion

  • Overcoming Image Problems
  • Overcoming Conflicting Audience Attitudes, Values, or Beliefs
  • Overcoming Apathy or Skepticism
  • Review: Three Cases

Lesson 5: Final Review

  • Nine Resolutions for Effective Persuasion