Writing Effective Email

E-mail is more prevalent today than ever before. Its instantaneous nature makes it a convenient, time-saving tool for businesses. However, it is also more important than ever to take the time to write messages that are secure as well as clear and error-free. The revised edition of Writing Effective E-Mail includes an added emphasis on how to avoid workplace disasters such as lost sales, customer-service nightmares--and in the worst cases, lawsuits and financial losses--triggered by careless or poorly written e-mail.


Lesson 1: Think Before You E-Mail

·       Beware Potential Perils

·       Deciding When to Use E-Mail

·       Addressing Your E-Mail Message

·       Replying to E-Mail Messages

·       E-Mailing to International Audiences

Lesson 2: Composing Your E-Mail Message

·       Collecting Your Thoughts with the Five Ws

·       Writing a Subject Line with Real Oomph

·       Incorporating a Salutation and Signature

·       Grabbing the Reader's Attention: The Lead

·       Organizing with the Inverted Pyramid

·       Comparing Chronological Writing

·       Getting Started in Three Easy Steps

Lesson 3: Keys to Effective E-Mail

·       Striving for Simplicity

·       Writing with Power...or Paste?

·       Eliminating Mechanical Errors

·       Spelling Counts!

·       Using the Active Voice

·       Avoiding Sexist Language

Lesson 4: Polishing Your Cybermanners

·       Setting the Right Tone

·       Dodging Conversational Pitfalls

·       Watch Your Cyberlanguage

·       Extinguishing Flames

·       Punctuating with Smileys and Shorthand

·       Reviewing Netiquette Guidelines

·       Netiquette Guidelines for Managers

Lesson 5: Formatting Your E-Mail Message

·       Selecting Format Settings

·       Enhancing Readability

·       Sending Attachments with Care

·       Battling Electronic Viruses

Lesson 6: Managing E-Mail Overload

·       Controlling Your In-Box Clutter

·       Reducing Spam Intake

·       Organization-Wide E-Mail Management

·       Devising an E-Mail Policy for Your Organization

·       Using a Sample E-Mail Policy as a Guide

Length of Class: 
One Day
Instructor-led or Online: