Effective Recruiting Strategies

Effective Recruiting Strategies

One Day Ÿ Instructor-led


The success of any organization depends on the quality of the people it hires.  In this course you will learn a marketing approach to finding the best candidates. In addition to traditional recruiting, effective alternative strategies like networking, job fairs, and employees’ referral programs are also discussed.

Performance-Based Objectives:

The objective of this course:

  • To explain how to use a marketing approach to recruiting
  • To review traditional recruiting methods
  • To explain community outreach, job fairs, and networking
  • To discuss strategies of employee referral programs

Course Outline

Lesson 1: A Marketing Approach to Recruiting

  • Recruitment Assessment

    Lesson 2: The Traditional Methods

  • Exploring Traditional Methods
  • Newspaper Ads
  • Doing It Right
  • Sample Ad for Newspaper
  • Recruiting Services
  • Using Recruiters Right

    Lesson 3: Community Outreach

  • Using Community Organizations
  • Developing Your Contacts
  • Sample Resource List
  • Community Groups
  • Sample Job Posting & Cover Page

Lesson 4: Networking and Employee Referral Programs

  • The Value of Networking
  • With Whom to Network
  • Be Willing to Give
  • An Effective Referral Program

    Lesson 5: Job Fairs

  • What Is a Job Fair?
  • Benefits Gained from a Job Fair
  • Optimizing Participation
  • Recommendations

    Lesson 6: Other Useful Strategies

  • A List of Ideas

    Lesson 7: Stay Involved in Your Community

  • Planning
  • Reaching Out
  • Managing Time
  • A Word About Customer Service
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