Writing Effective Email

E-mail is more prevalent today than ever before. Its instantaneous nature makes it a convenient, time-saving tool for businesses. However, it is also more important than ever to take the time to write messages that are secure as well as clear and error-free. The revised edition of Writing Effective E-Mail includes an added emphasis on how to avoid workplace disasters such as lost sales, customer-service nightmares–and in the worst cases, lawsuits and financial losses–triggered by careless or poorly written e-mail.

Lesson 1: Think Before You E-Mail
• Beware Potential Perils
• Deciding When to Use E-Mail
• Addressing Your E-Mail Message
• Replying to E-Mail Messages
• E-Mailing to International Audiences

Lesson 2: Composing Your E-Mail Message
• Collecting Your Thoughts with the Five W’s
• Writing a Subject Line with Real Oomph
• Incorporating a Salutation and Signature
• Grabbing the Reader’s Attention: The Lead
• Organizing with the Inverted Pyramid
• Comparing Chronological Writing
• Getting Started in Three Easy Steps

Lesson 3: Keys to Effective E-Mail
• Striving for Simplicity
• Writing with Power…or Paste?
• Eliminating Mechanical Errors
• Spelling Counts!
• Using the Active Voice
• Avoiding Sexist Language

Lesson 4: Polishing Your Cybermanners
• Setting the Right Tone
• Dodging Conversational Pitfalls
• Watch Your Cyberlanguage
• Extinguishing Flames
• Punctuating with Smileys and Shorthand
• Reviewing Netiquette Guidelines
• Netiquette Guidelines for Managers

Lesson 5: Formatting Your E-Mail Message
• Selecting Format Settings
• Enhancing Readability
• Sending Attachments with Care
• Battling Electronic Viruses

Lesson 6: Managing E-Mail Overload
• Controlling Your In-Box Clutter
• Reducing Spam Intake
• Organization-Wide E-Mail Management
• Devising an E-Mail Policy for Your Organization
• Using a Sample E-Mail Policy as a Guide

Length of Class: 
One Day
Instructor-led or Online: 
Instructor-Led

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