Creative Thinking and Innovation

One Day • Instructor-Led

It’s not uncommon to hear people claim that they aren’t creative. The reality is that most of us simply don’t recognize the ways that we’re being creative on a daily basis. Whether it’s stretching a tight budget at work or deciding who to invite to a project launch, there is a great deal of creativity involved in achieving success in business. Boosting creativity and innovation takes practice, and honing creative skills is a process.

This course will teach participants how to:

  • Recognize their own creativity
  • Develop their own creative environment
  • Explain the importance of creativity and innovation in business
  • Apply problem-solving steps and tools
  • Use individual and group techniques to help generate creative ideas
  • Implement creative ideas

Course Outline

Lesson 1: What Is Creativity and Innovation?

  • Creativity and Innovation: A Breakdown
  • Know Your Creative Potential

Lesson 2: Individual Creativity

  • Know Yourself
  • Boost Your Creative Juices

Lesson 3: Get Creative

Lesson 4: Developing the Right Environment for Creativity

  • What Does a Creative Environment Look Like?
  • Build Your Creative Environment

Lesson 5: Creativity and Innovation in Business

  • The Role of Creativity and Innovation in Business
  • The Birth of the Four Seasons: A Case Study

Lesson 6: Where Does Creativity Fit into the Problem-Solving Process?

  • Problem-Solving Models

Lesson 7: Defining the Problem

  • Problem Identification
  • Eight Essentials to Defining a Problem
  • Tie It All Together
  • Using the Power of Eight

Lesson 8: Creative Techniques

  • The RAP Model
  • The Shoe Swap Technique
  • Walk A Mile
  • Using Mind Mapping
  • Map It Out!
  • Metaphors and Analogies
  • Make a Metaphor
  • Situation/Solution Reversal
  • Reverse It to Solve It
  • Bring on the Toys!
  • Draw It Out!

Lesson 9: Encouraging Creativity in a Team

  • Brainstorming
  • Plan It Out!
  • Rolestorming
  • Act It Out!
  • The Stepladder Technique
  • Brainwriting
  • The Slip Writing Technique

Lesson 10: Putting It All Together

  • Nancy Clue and the Case of the Software Upgrade
  • Create Ideas and Choose Your Solution