Managing Innovation and Creativity

One Day • Instructor-led

Businesses are constantly looking for innovative ideas that will put them one step ahead of their competitors. In order to arrive at a truly new idea, a team leader or manager must understand how to manage the innovation process. This course offers effective managerial strategies that address the organizational aspects of managing a creative team, supporting that creativity, moving an idea to implementation, and troubleshooting ideas to help guide a team through the innovation process.

Course Objective:

You will identify how a creative team works and what your role is as team leader. You will explore how to lead a creative team from idea to implementation and how to troubleshoot problems in the innovative process.

Performance-Based Objectives:

Upon successful completion of this course, students will be able to:

  • manage the creative environment.
  • examine the process of moving from idea to implementation.

Course Outline

Lesson 1: Managing the Creative Environment

  • Support Creativity
    • The innovation process
    • Group Norms
    • Collaboration
    • Rewards for Creativity
    • The Playful Environment
    • Creative Space
    • Diversity of Thought
  • Manage a Creative Team
    • Be an Advocate for Your Team
    • Allow Members to take Leadership
    • Allow for Individual Work Styles
  • Troubleshoot the Creative Environment
    • Identify the True Issue
    • Don’t Stop at the First Good Idea
    • Maintain Organizational Aspects
    • Keep the Focus Aligned to the Objective

Lesson 2: Moving from Idea to Implementation

  • Choose the Best Project for Implementation
    • Risk and Reward
    • Quantitative Methods
    • Market Conditions
    • Demographics
    • Trend Analysis & Forecasting
    • Business Alignment
    • “It” Factor
  • Refine Ideas
  • Decide to Implement or Abandon an Idea
  • Troubleshoot During the Implementation Phase

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